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The Heart of Your Business


Written by @Simple_Acts

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”  ― Ralph Waldo Emerson


Now more than ever, there is a need to have a business structured around the things that matter most to us. Mainly, because this would give us a more fulfilled life since we, as human beings, have the tendency to look for meaning around us.


A good way to find that that nurtures our soul is through purpose —one that could be found in different causes or a very particular one, and that could fulfill our lives and the lives of those around us.


In the same way the planets gravitate around the sun in a perfect cycle, we as human beings can have people, other businesses and organizations gravitating around us in a perfect micro-cosmos.


Human interaction is one of the most important qualities to have in this 21st century. I believe we are living in an era that is certainly embracing human kindness more than competition.

“We have the key to unlock a world of possibilities for others.”


According to Fortune magazine quoting Meg Bear from Oracle, empathy is the critical 21st-century skill.  It is also the main attribute that differentiate humans from robots —that are pretty much able to perform many of the tasks we do with greater precision.


The internet and social media leverage this concept in a tremendous way by helping us stay connected to the people and cause/s we care about; and by helping us make others aware of them. The notion is simple: to join a cause because you care about it; and do something about it because it’s important to you.


One of the reasons I love the word cause more than charity is because it empowers  the giver as well as the receiver. A cause lightens your heart as well as it fires it up; like a great motivator. It will definitely enlarge your heart, or ask the Grinch.



In a time when information is at the palm of our hands, empathy is the trait that differentiate us  and that will help us to interact with each other and to thrive in this technological era. Robots will be created to improve the quality of life of those around us, but we first need to understand people’s needs and we’ll need empathy for that.



The concept of “buy a book, share a book” seeks to promote the notion of empathy and care for others starting at a young age. According to Nietzsche, “He who has a why to live for can bear almost any how.”



Have you found your business purpose? Please share it with us in the comments section. We’d love to hear about your inspiration.


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